InsureMyTrip Rebrand

PROJECT BRIEF

Client: InsureMyTrip
Director of Marketing

Request: Full rebrand of InsureMyTrip, a travel insurance comparison website. Elements including logo, color, typeface, and all branded elements including site, digital ads, marketing materials, video, trade show properties, and more

Solution: For the logo, the proprietary typeface for “trip” was kept in order to maintain recognizability for existing audiences, and a pin icon was added to denote travel as well as provide a mark for use in branded elements. Brand standards were developed and applied across the site and all marketing materials.