Advertising

Creative and Eye-Catching Content

Having a great product or service is key to making users and customers happy, but if they can’t find you or understand what you’re offering, they can’t convert. Capture their attention and interest, drive their desire, and end with their action, through clear, concise, compelling and creative visuals and copy (maybe with some clever alliteration).

Selected Ad Projects

InsureMyTrip Travel Insurance

Social Posts Cross-Channel

Creative Brief: Concept and execute a campaign across marketing communications channels including display and social advertising, and a streaming CTV Commercial.

Solution: The campaign leverages the concept of travelers and their interactions with social media. Posting photos and videos of yourself in exciting and exotic locations is a universal and appealing practice. This is represented through images of travelers taking selfies and location photos, in familiar mobile phone shapes. Various versions are tested, evaluated, and refined based on analytics data.

Interior Design Agency

Trade Magazine Spread

Creative Brief: Design a print ad for publication in an interior design trade magazine, highlighting a newly launched restaurant space.

Solution: Design and layout of a double page spread ad, including photography selection and production of final artwork.

Say Hello!

If you’re interested in working with me, I’d love to hear from you.


My office is located in Cumberland, Rhode Island.