Advertising
Seen in Print, Display, and Social
Having a great product or service is key to making users and customers happy, but if they can’t find you or understand what you’re offering, they can’t convert. Capture their attention and interest, drive their desire, and end with their action, through clear, concise, compelling and creative visuals and copy (maybe with some clever alliteration).
Selected Ad Projects
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Display, social, and CTV placements
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Display and social placements
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Trade magazine print ads
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Trade magazine print ad
SOVENTURE Travel Insurance
“Travel Friends” campaign
Creative Brief: Concept and execute a campaign across marketing communications channels including display and social advertising and posts. Focus on adventure and nomad travelers
Solution: Concept and execution featuring a variety of images of friends traveling together in various adventure and nomad activities, with a simulated group chat conversation at the start of their planning for an adventure vacation together.
Honeywell Safety Products
Product launch placements
Creative Brief: Create various ad campaigns in support of product launches and product line promotions.
Solution: Development of ads with a focus on concepts and images that clearly convey product features and benefits. Selection shows progression of design system over time from newest to oldest.
Interior Design Agency
Trade magazine spread
Creative Brief: Design a print ad for publication in an interior design trade magazine, highlighting a newly launched restaurant space.
Solution: Design and layout of a double page spread ad, including photography selection and production of final artwork.
Say Hello!
If you’re interested in working with me, I’d love to hear from you.
My office is located in Cumberland, Rhode Island.
InsureMyTrip Travel Insurance
“Social Posts” campaign
Creative Brief: Concept and execute a campaign across marketing communications channels including display and social advertising, and a streaming CTV Commercial.
Solution: The campaign leverages the concept of travelers and their interactions with social media. Posting photos and videos of yourself in exciting and exotic locations is a universal and appealing practice. This is represented through images of travelers taking selfies and location photos, in familiar mobile phone shapes. Various versions are tested, evaluated, and refined based on analytics data.