Branding

Freshly Built or Beautifully Rebranded.

Creating a brand means thoughtfully crafting a visual and emotional connection with an audience and consistently putting it forward. From color to typography, voice to story, and that special something, a quality brand speaks well of itself with every interaction.

Selected Branding Projects

  • Adventure travel insurance lifestyle brand.

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  • Design Language System development and deployment.

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  • Travel insurance comparison site rebrand.

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  • Retail brand launch for classic fisherman’s boot.

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SOVENTURE Travel Protection

Adventure travel insurance lifestyle brand

Creative Brief: Complete branding package in support of the launch of a new travel insurance lifestyle brand, targeting adventure and nomad travelers

Solution: Market and user research utilized to develop and deploy brand development collateral of all kinds including site UX/UI, HTML5 animated display ads, trade show exhibit graphics, PowerPoint template, and more.

Honeywell - Automation Control Solutions Division

Design Language System development and deployment

Creative Brief: Work with the Honeywell ACS Creative Director and the Brand Council to develop and deploy a Design Language System across all products and marketing materials.

Solution: Development of the Design Language System and brand guidelines including for typography, color, a grid system, and elements such as the Honeywell corner arc. Designed for numerous projects to then serve as templates for all manner of branded items from marketing literature to tradeshow properties, packaging, ads, and more.

InsureMyTrip Travel Insurance

Travel insurance comparison site rebrand

Creative Brief: Full rebrand of InsureMyTrip, a travel insurance comparison website. Elements including logo, color, typeface, and all branded elements including site, digital ads, marketing materials, video, trade show properties, and more

Solution: Updated logo design, including a pin icon to denote travel as well as provide a mark for use in branded elements. Brand standards developed and applied across the site and all marketing materials.

XTRATUF Footwear Branding

Retail brand launch for classic fisherman’s boot

Creative Brief: Create a suite of marketing collateral to support the brand’s transition from selling only boots through distributors, to selling boots as well as new products at retail.

Solution: The design and production of several marketing pieces featuring updated branding, with items including print literature, trade show banners, retail packaging (box), shelf talkers, location photoshoot art direction, and more.

Say Hello!

If you’re interested in working with me, I’d love to hear from you.


My office is located in Cumberland, Rhode Island.