Titan SCBA Product Launch Campaign

PROJECT BRIEF

Request: Develop marketing materials for the launch of Honeywell’s first self-branded SCBA (Self Contained Breathing Apparatus) into both the First Responder and industrial safety markets.

Solution: A comprehensive 12 page brochure introduces the product to the fire safety market, featuring images of firefighters in action. The industrial safety product required a comprehensive photo shoot with elaborate staging at a nearby manufacturing facility.

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Photoshoot - Second Shooter

Me as second shooter on location at the Victor Valley College Regional Public Safety Training Center, Victorville, CA.

Promotional Video Rough Cut

Rough cut of product promotional video with footage shot by me on location at Victor Valley College Regional Public Safety Training Center, Victorville, CA.

Photoshoot - Art Direction

Industrial SCBA location shoot at Uvex manufacturing facility, Smithfield, RI. Tasked with creating and directing scenes depicting industrial safety hazards requiring full containment.

Photographer: Ira Garber