Howard Leight Shooting Sports ReBranding Exploration

PROJECT BRIEF

Client: Howard Leight Shooting Sports
HLSS Brand Manager

Request: Create a set of POP displays as a vehicle for exploring a rebranding of the Howard Leight Shooting Sports consumer safety products brand.

Solution: A pair of POP displays featuring graphics and images to breathe new life into a celebrated brand. Elements can be easily incorporated into brand guidelines, and include bright colors, bold graphics, and full color images featuring a diverse range of personas identified as the new faces of the expanding shooting sports market.