Fibre-Metal “In the Weld” Student Welder Promo Program

PROJECT BRIEF

Client: Fibre-Metal by Honeywell
Fibre-Metal Brand Manager, Welding Products Manager

Request: Develop a promotional program to introduce the Fibre-Metal welding brand of products to a younger generation of welders by reaching out to high school and trade school welding programs.

Solution: Welding inspired design elements including a bright blue and deep black color pallet accented by bright oranges, a nod to colors produced by a welding torch.

High gloss paperboard sample package self-mailer, containing a pair of safety eyewear and a logo’d flashlight. Text sets an aspirational tone, and offers a free selection from a number of welding products pictured on the packaging.